No matter what your current stress level or comfort level may be, in terms of “the recession,” Cathy Jameson has authored several installments of what is an original article series called “Recession Resistant Practice” that is extremely powerful for dental practices. Read the following excerpts from her latest articles. Make sure to bookmark the section on our Web site, www.JamesonManagment.com, as it will be updated regularly. Jameson Management – Dental Marketing Consultants
Creating Raving Fans
When patients don’t proceed with treatment you’ve diagnosed or, worse, when they don’t even show up for appointments, they’ll be sending you the message that dentistry isn’t worth the investment. You could blame it on the economy and watch your practice dwindle, or you could ask yourself “What can we do to turn this around? What can we do to help our patients truly understand the VALUE of the dentistry we know they need?” – Jameson Management – Dental Practice Marketing
Reducing Broken Appointments and No Shows
The reduction of broken appointments and no shows begins in the clinical area with the clinical team stressing the significance and importance of the next appointment.
This does NOT contradict all of my reminders that every person on the team plays a role in the patient relationship and that every person on the team is ultimately accountable for the success of a full schedule, treatment acceptance and beyond. I am simply clarifying that the clinical team members have the greatest opportunity to relay the value of proceeding with the appointment schedule and/or treatment. The business team will make financial arrangements and refine their verbal skills and other systems to set this idea up for success, but if the patients don’t see the value of keeping their appointment and/or don’t understand the negative consequences of missing their opportunity for care, then the patient will be far less likely to schedule and pay in the midst of today’s economic challenges and associated fears. Jameson Management – dental practice management
